Website design optimization tips part 2

Use of images in search engine optimization process. The most important thing to understand about search engines' spiders is that they can only read text. That means that whatever text you have inside the image will not be read by any spider. Of course, website without images will be boring to look at but be careful not to put important text inside the image. It is relatively easy to surround your body text with images to make it look as if the text is part of an image without hurting your search engine ranking chances. Discuss these things with your web designer.

Create meta tags. Creating meta tags is the next step towards successful search engine optimization. Meta tags are designed to give search engine spider in idea about your website before it actually crawls the body of the page itself. Meta data gives the spider title of your page, short description and the keywords that are relevant to that page. Notice that the word "page" is used here; spiders look at each page of your website separately. Here are some examples and explanations on meta tags:

  • title
  • description
  • keywords

TITLE - that's the title of your page. Do not make it too long and don't try to put too many keywords in it. Never the less, you should have 1-2 of your major keywords in the title.

DESCRIPTION - that's the description of you page. It should be 1-2 sentences and should make sense because search engines like Google use it when displaying your listing, along with title tag.

KEYWORDS - that's the keywords that relate to your website. Make sure you put keywords that have been used in the body of you page. If you put keywords that are nowhere to be found on your page some search engines might penalize for it and filter out your website. Go to search engine optimization tools page to find tools that can generate meta tags for you.